About HotelBoost

Hi, meet Guillaume...

Guillaume started a travel industry career studying Hotel Management in Sydney and then pursued a degree in Travel & Tourism in the UK.

Of course nothing matters more than first hand experience. He spent the first 10 years of his career working in hotels and resorts of various sizes around the world, with most of his experience gained in managing room inventories, particularly online.

He then became the first employee hired by Booking.com in Australia when the company entered the market in 2008 and became part of the senior management team as the business grew over the past 10 years, with most of his time spent managing the Queensland and Pacific Islands regions.

He recently made the decision to relocate to Cairns and create HotelBoost in order to provide his knowledge and expertise to businesses looking to grow their revenues in this highly competitive market.


A travel industry professional with 20 years of experience in hotels, resorts and OTAs.


To apply acquired knowledge and expertise to help our clients grow their revenue.


Providing consultation and tailored services to achieve maximum ROI for our clients.

We have been utilising the services of Guillaume from HotelBoost for 2 years now and are extremely happy and would have no hesitation in recommending his services. His knowledge of the industry, his connections with a wide range of agents and his ability to tackle my hard tasks and see them through to the end in a timely manner are just a few of the reasons we could not be without his services.

Kym Roe
General Manager / Amaroo at Trinity

We have been with HotelBoost since September 2019. Guillaume has made a tremendous difference to our businesses. He managed to tap into new markets for us, increased our online exposure and bookings. HotelBoost has helped with our branding and social media activities. We are very pleased to have HotelBoost as our consultant.

John Assen
Manager / Agincourt Beachfront Apartments

You were by far the best Market Manager with whom I have been collaborating, and you had much to contribute to the brand.

Christelle Mathorel
Cluster Revenue Manager / SPM Hotels & Resorts

I have used Guillaume from HotelBoost for over 2 years. He is my GO TO man for everything to do with managing all my on line content and my social media sites. Any problems and a quick phone call to Guillaume and its solved. I honestly don’t know how I would cope without his help. He is worth his weight in gold and I would highly recommend  him to any business.

Keryn O'Neil
Manager / Cairns Reef Apartments

We have been working with Guillaume from HotelBoost now for 12 months. Guillaume brings great industry knowledge especially with OTA’s, Channel Management and social media. He is a true professional. We look forward to our continued partnership for years to come.

Laura Hertmanni
General Manager / Bellevue at Trinity

HotelBoost has increased my direct bookings significantly. The Covid Pandemic got me thinking how to Build Back Better. HotelBoost was the best choice I made.

Bella Lenferna
Owner / Beau Vallon

Qualifications & Experience


HotelBoost (Cairns, Australia) – Founder

Booking.com (Sydney, Australia) – Senior Account Manager QLD & Pacific Islands

Booking.com (Sydney, Australia) – Account Manager QLD, WA & NT

Bagus Place (Tioman Island, Malaysia) – Resort Manager

Listel Hotel (Whistler, Canada) – Consultant

Anse Chastanet & Jade Mountain (Soufrière, Saint Lucia) – Executive Assistant Manager

The Brighton Hotel, Vienna Group of Hotels (Brighton, United Kingdom) – Operations Manager

Kings Hotel, Vienna Group of Hotels (Brighton, United Kingdom) – Rooms Division Manager

Kings Hotel, Vienna Group of Hotels (Brighton, United Kingdom) – Reservations Manager

New Madeira Hotel (Brighton, United Kingdom) – Duty Manager

The Peninsula Hotel (Guernsey, Channel Islands) – Front Office


University of Brighton (Brighton, United Kingdom) – BA (Hons) Degree in Travel & Tourism

International College of Tourism & Hotel Management (Sydney, Australia) – Diploma in Tourism & Hotel Management

Google Academy – Google Analytics Certificate

Why choose HotelBoost?

A combination of 10 years experience in hotel operations & marketing with another 10 years high level experience with a leading online travel agency. 

Small scale operation based in Cairns. Always speak to the same person, always reachable via mobile phone or email.

The best return on investment for our clients is not a service, it’s an obsession.

You decide on the services that you need as well as the level of support you wish to have. You are always in control.

Do you need regular ongoing support or just a one-off audit? Either way you’re not locked in a lengthy contract. 

Let's get started!

Book a convenient time for a free and no obligation discussion about your business needs and the level of assistance that you would like. You'll receive quotes on a range of services based on opportunities identified for your business. You can then decide on what's right for you.